Privacy Policy

Privacy Notice

Last updated: September 2026

praCSys AI respects your privacy and is committed to protecting your personal information. This notice explains how information submitted through this website is collected, used, stored and shared.

Who we are

praCSys AI is an operating division of University of Birmingham Enterprise Limited, established and led by academics and professional staff from the University of Birmingham’s School of Computer Science.

For the purposes of UK data-protection law, the data controller is:

University of Birmingham Enterprise Limited
Company number: 06490171
Birmingham Research Park
Vincent Drive
Edgbaston
Birmingham
B15 2SQ

Further information is available in the University of Birmingham Enterprise Privacy Notice.

Information we collect

When you use this website or contact praCSys AI, we may collect:

your name and job title;
your email address and telephone number;
the name of your organisation;
information included in your enquiry or correspondence;
information about the services in which you are interested;
records of our communications with you; and
technical information generated when you visit the website, such as your IP address, browser, device information and cookie preferences.

Please do not submit confidential, commercially sensitive or special-category personal information through the general contact form.

How we use your information

We may use your information to:

respond to your enquiry;
discuss potential consultancy, technical development or training requirements;
identify relevant expertise within praCSys AI and the School of Computer Science;
prepare proposals or take steps towards entering into a contract;
deliver and manage agreed services;
maintain appropriate administrative and financial records;
improve our website and services;
protect the security and operation of the website; and
send you relevant news, events or service information where you have chosen to receive it.

Our lawful basis for processing

Depending on the nature of your interaction, we process personal information because:

it is necessary to respond to your request or take steps before entering into a contract;
it is necessary to deliver a contract with you or your organisation;
it is in our legitimate interests to respond to enquiries, develop relationships and operate and improve our services;
you have provided consent, particularly for optional marketing communications; or
processing is necessary to meet a legal obligation.

Where we rely on consent, you may withdraw it at any time.

Who we may share your information with

Your information may be shared, where necessary, with:

members of the praCSys AI team;
relevant academics and professional staff within the University of Birmingham’s School of Computer Science;
University of Birmingham Enterprise Limited;
other appropriate University of Birmingham teams or wholly owned subsidiaries;
suppliers that support the operation of the website, email, contact forms or IT services;
professional advisers; and
regulators, law-enforcement bodies or other organisations where disclosure is required by law.

We will only share information needed for the relevant purpose. We do not sell personal information to third parties.

Website suppliers and international transfers

Some organisations supporting the website may process information on our behalf. These may include our:

website hosting provider;
contact-form or email provider;
analytics provider;
cookie-management provider; and
translation or embedded-content provider.

Some providers may process information outside the United Kingdom. Where this happens, appropriate safeguards will be used as required by data-protection law.

The actual providers used by the website should be named here or in the cookie notice once they have been confirmed.

Cookies and analytics

This website may use essential cookies required for it to operate. Subject to your preferences, it may also use analytics, translation or other third-party technologies.

Non-essential cookies will not be used without your consent. You can review or change your choices through the website’s cookie settings.

A separate Cookie Policy should explain:

which cookies are used;
who provides them;
what each cookie does;
how long each cookie remains active; and
how users can withdraw consent.

How long we retain your information

We keep personal information only for as long as it is required for the purpose for which it was collected and to meet any contractual, financial, reporting or legal obligations.

University of Birmingham Enterprise currently states that information connected with business interactions may be retained during the relationship and for up to seven years following the final interaction. Different periods may apply to website analytics, marketing preferences and unsuccessful enquiries.

The exact periods should be confirmed with Enterprise before publishing.

How we protect your information

Appropriate organisational and technical measures are used to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. Access is limited to people and service providers who require the information for an authorised purpose.

Your rights

Depending on the circumstances, you may have the right to:

request access to your personal information;
ask for inaccurate or incomplete information to be corrected;
request deletion of your information;
ask us to restrict how your information is used;
object to processing based on legitimate interests;
object to direct marketing;
request the transfer of certain information; and
withdraw consent where consent is the lawful basis.

These rights are subject to certain legal limitations.

To ask a question or exercise your data-protection rights, contact:

Data Protection Officer
University of Birmingham Enterprise
Birmingham Research Park
Vincent Drive
Edgbaston
Birmingham
B15 2SQ

Email: info@enterprise.bham.ac.uk

For general praCSys AI enquiries, contact contact@pracsysai.co.uk.

Making a complaint

If you have concerns about how your information has been handled, please contact University of Birmingham Enterprise in the first instance.

You also have the right to complain to the Information Commissioner’s Office, the UK supervisory authority for data protection.

External links

This website may contain links to third-party websites. We are not responsible for the privacy practices of external websites, and you should review their privacy notices before providing personal information.

Changes to this notice

We may update this notice to reflect changes to our services, website or legal responsibilities. The latest version will be published on this page with its effective date.